Process......
D.flated F.lotation H.ero
In collaboration with Michael Li and Ryan Cary
For the DesignWith: REUSE competition
Softbody Product Design
Brand building
Upcycling
A 1 week intensive design sprint where teams of 3 work together to create something innovative out of decommissioned Air Canada life jackets. Our team, self titled “The Triumvirate” created this modular streetwear brand as a reflection of our discomfort with settling into our own skin as urban residents and participants in greater sociopolitical structures. The work embodies the concept of putting on a brave face in the midst of tension and conflict. Much like a child’s concept of a superhero, the brand we co-created seeks to illustrate the paradox and power of conspicuous anonymity for the greater good.
A charming hat for the playful explorer of the modern city. Be as bold or understated as you like with various detachable accessories. Allow yourself to observe and be observed in return. Trust your community to see you as you are.
Intrepid Hat
B Sides:
Flatpack and Brave Face
Slip-On
You are a reflection of your community. Put on your brave face and be fearless in your actions. Travel in style with a hero-inspired modular toolbelt-bag. Move at your own rhythm and be fluid in your presentation
Step up and challenge yourself to be kind but firm in your boundaries in some sweet modular kicks. Wear them over your shoe/as a shoe or fold them into the pack. For later.